Conversion Strat-ology:
Aligning buyer psychology with your marketing strategy to convert with confidence.
Ever felt like you're doing all the right things online, but your audience just… doesn’t buy?
You’ve got the content.
You’ve got the offer.
You’re even showing up consistently.
But the conversions? Crickets.
Let’s be real: it’s not you.
It’s your strategy missing the psychology.

🎓 Introducing Conversion Stratology™
A FREE masterclass designed for women growing online businesses who are done guessing and ready to convert with confidence.
In this powerful session, I’ll teach you the exact formula behind buyer behaviour—so you can finally stop spinning your wheels and start seeing aligned sales.
🔍 What You’ll Learn:
✅ The 3 core beliefs every buyer must have before they say yes
✅ Why most marketing funnels fail (and what yours is missing)
✅ How to align your message with the psychology of trust, relevance & confidence
✅ The Conversion Stratology Funnel™—my proven method to move people from “just looking” to “take my money!”
Everything changed when I implemented
Buyer Psychology into the Marketing Strategy for my business.
These strategies allowed me to work smarter, not harder, and freed me from the constant content grind. They also catapulted my business to 6 figures & thats why I feel passionate about teaching these strategies to fellow heart led, impact driven women in business!
About Your Host – Lorna Lyons
Hi, I’m Lorna! I’m a mum of 3, ex-teacher and a midlife entrepreneur who turned my expertise in Positive Psychology (MSc) and Business into a thriving digital brand.
I’ve successfully launched:
✔️ Online courses
✔️ Memberships
✔️ Group coaching programs
✔️ Events & high-ticket mentorships
And I’ve done it all by blending what I know about human behaviour with what actually works in digital marketing.
Now, I’m handing that strategy to you.
This Masterclass Is For You If:
You’re tired of growing your audience without growing your income
You want to understand how your buyers think—so you can speak their language
You’re ready to build a funnel that doesn’t feel pushy but actually converts
Let’s Get You Converting
This isn’t just another “visibility” workshop.
This is the missing link between your brilliant offer and your buyer saying YES.
Seats are limited. Save yours now.
Date: May 1st
⏰ Time: 10am or 8pm Irish Standard Time
📍 Where: Online – link sent to your inbox